Bar tours

Your bar is doing very well. Your bar’s POS tells you that Friday and Saturday are busy, while Thursday is also a good night for business.

Wouldn’t it also be nice to be busy on slower weeknights?

The right planning can ensure that the bar is full of people and the bottles are empty every day. This article will cover:

Why You Need Bar Events

You can expect bars to be busier during certain times of the year: Happy Hour, Patio Season, Payday, and Weekends, to name a couple.

You can’t build a business on the assumption that people will celebrate the end of a workweek and the arrival of a sunny summer.

A great bar event can help. Events are a great way to drive traffic to your bar during less busy times.

There are several reasons to have bar events at your restaurant.

Theme nights and events at bars are great ways to stand out from the crowd in an industry that is highly competitive. A unique event can help you stand out in a competitive industry. Every bar offers drink specials and signature cocktails.

This is a fantastic way to reach a completely new audience. Organise events that are appealing to everyone, from sports teams to dancing troupes, and you’ll meet a new group of customers.

Local press can write about events. It’s unlikely that they will give the same attention to a 2-for-1 special on beer as they would a one-night event.

Be sure to check your local laws on liquor before hosting any event. To keep your license, you should double- and triple-check all laws regarding drink specials and serving hours.

Plan Your Bar Promotion Ideas Now

You’ll need to plan your patio between the holiday and patio seasons.

Planning your events will reduce the stress you feel when it comes to event day. This isn’t possible for an industry as fast-paced as the event industry.

Plan a few events that you are sure you will enjoy, such as speed dating on Valentine’s Day. Once you’ve planned a few occasions, you can easily add smaller ones.

Likewise, some bar events require more preparation than others. Speed dating requires more planning in advance – a signup sheet, an emcee, and a table arrangement that can accommodate people who move from one spot to another. A viewing party, however, does not require much work ahead of time other than confirming the channel.

You’ll generally want to allow yourself a couple of weeks between planning and execution. You will have enough time to plan and market the event.

Try different advertising methods and find out what works for you. Try a combination of traditional methods, such as radio ads and newspaper ads, and digital techniques, like Facebook ads and email blasts.

The Best Bar Ideas for 2023

You’re now ready to get started on the fun part.

It’s important to design a promotion that gets your customers up off their couch and away from Netflix. Here are 15 creative and fun ideas that you can use to increase your bar’s sales.

Trivia Night

PubStumpers is one of the most popular North American trivia games, and for good reason. It’s addictive. Sign up and receive the PubStumpers Kit, which includes all of the game materials and marketing tools, as well as questions and answers covering a 12-week season. You can also create your trivia nights based on the themes that your customers love: pop culture, history, or a combination. Each week, teams compete at your venue for the grand prize. Combine trivia with drink and menu specials, and ask your host to include trivia about your bar so that you can teach your customers some trivia.

Viewing Parties

It’s not just about sports when you watch TV at the bar. Consider all the popular TV shows that you can’t stream at home. Pre-show Oscars and anything that has a cult following (think Game of Thrones), series or season finales, or throwback movies such as Back to the Future or Beautiful in Pink. You can tie your drink or beer specials into the movie or show. Encourage patrons to dress in costume and get really into the spirit.

Board Game Night

Board game bars are popping up everywhere. People love to play a game of Snakes and Ladders (and drink a few beers) with their friends. Bring your board games to the party or provide unique games. Shareable plates, draught pitchers, and specials on shareable dishes will ensure that your teams enjoy the menu.

Speed Dating

Speed dating events are a great way to get people away from mindlessly swiping right. People turn out to speed dating, making it one of the most popular marketing ideas. Set up the bar so singles can move from one seat to another, talking with new potential partners every few minutes. To break the ice, you can offer some sample drinks or questions. You can play Cupid while driving business. Who knows? Who knows, in a few more years, you might be hosting a wedding reception for the couple who met at speed dating!

Friendly Speed Dating

It doesn’t need to be awkward for two minutes while you stare at the ugly tie of a stranger. Instead of speed dating, you can host a Get to Know Your Neighborhoods night. No need for forced romance. The announcer will ask a fun question, such as “If you had the chance to have dinner with a celebrity, who would it? Each person then has sixty seconds to respond to their temporary partner. After the bell rings, the question and partner are switched. This is a great way to keep patrons around for a second drink after learning more about their new friends and hearing more about Dolly Parton’s dining experience.

Meet up with a group.

Are there popular social networks in your area that meet weekly? Offer them a group rate at your bar or special drink deals for the event. You could host a local dog club, popular sports team, or career networking group. You can find them by searching on meetup.com or asking your regulars to see if they belong to a group in need of a home. You may be hosting a whole new group of customers.

Charity Night

Raising money for charity is the best way to give yourself a “reason” to drink, right? Host a bar fundraiser in partnership with a local charitable organization. You can host a charity music bingo or a raffle. You can donate the proceeds of a signature beverage or a portion of the money raised during the event. You can have a representative of the charity come and speak to attendees so they know what you’re doing. A successful event can benefit them just as much – or even more!

Paint Night

What happens when you mix brushes, canvases, and paints with bar customers? You get a room full of bar tabs and artists! Yaymaker matches artists with bars, so locals can pay their tickets and find you via the website. A local Yaymaker artist guides the group through creating a scenic scene using canvas and paint. You only need to top up the drinks and mix cocktails throughout the night.

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