Two types of wine lovers exist. Others are more interested in the label than in knowing every vineyard and region. The best wine quality is worthless if the branding is dull.
It’s essential to get your logo right if you want to see the growth of your business. Your logo should reflect your personality and let customers know what they buy. It’s important that the branding is a powerful representation of your brand.
First, you need to identify yourself as a retailer. Second, you need to know your market. We’ve summarized the current landscape of wineries and vineyards so you can easily find your place.
Styles for wine and vineyard logos
Wines are available in many different combinations. You name it, they have it. Each has its own set of unique traits.
Also, wineries have personalities. You could have a hipster-style garage. What about a renowned local restaurant or a tech-forward, modern vineyard?
Use your brand and wine to inspire the style of your logo.
Look at some of the most famous wine logos to get inspired.
Minimal
The Internet age has led to a trend in all industries. The minimalist graphics are simple, sleek, and powerful. They do not include any embellishments or natural characteristics. These graphics are easily transferable to all media and work well for wineries or vineyards with a solid social media presence. Using a simple icon or wordmark can be pleasing to the eye. If you choose this option, be sure to consider the negative space.
Vintage
The practice of wine-making is ancient and highly respected around the globe. This heritage is reflected in the ornate logos of many companies. The Baroque design, family crests, and serif fonts inspire these logos. They also use royal colors. This results in an elegant and classical logo that shows respect for vinification.
Animal symbols
Since the dawn of time, animals have been a source of symbolic power. Animal imagery has been used to represent whole countries, dynasties, and large businesses. Consider where you are located when choosing an animal. What is the local animal famous for? Consider the personalities of various species. Which one fits your message best?
Playful
A memorable logo can be a way to stand out. Most wine logos have a traditional look, so adding fun elements can make a significant impact. To grab attention, try brightening color schemes or adding gradients. Choose this option only if you enjoy the silly side.
Floral
Some wines are light and refreshing, ideal for spring afternoons. Consider a floral design for these brands. You can choose a feminine design or go with the classic look, adding vines and decorative leaves. This is a versatile style that can be used for various wine types.
Modern
The trend towards organic and Vegan wines is growing, as are concerns about climate change and manufacturing. There is also a shift away from traditional vineyards. You want your brand to reflect that you are at the forefront of the wine industry.
Modernism is a combination of minimalistic, abstract, and chic designs. For an innovative logo, use slab fonts in simple colors.
Create the perfect logo to promote your winery or vineyard
You now have a good idea of the styles available. Let’s design your wine logo. No matter your style, certain aspects of the logo must be addressed. Each choice influences the final look, so you must ensure you have made the best choices to showcase your wine.
Look at these ideas and rules and brainstorm elements to make your brand desirable and unique.
Fonts are important
Fonts are the most essential style selection you can make. These simple rules are important to remember. Serif fonts have a more traditional feel, while slab fonts are more modern. Scriptwriting implies exclusivity and elegance, while simple typefaces have a playful and unique feeling for wine brands.
Space optimization
You have to make sure you fit everything necessary on the label. This process can be aided by selecting a logo. What do you prefer, a wordmark? Or an icon? A simple monogram would work. Once you have the main shape, You can decide where to place the extras in the negative space.
Grab attention
Attention-grabbing brands are essential. You can take two different routes. Aim for a logo that’s so bright and bold that it jumps out from the shelf, or aim for the most aesthetically-pleasing design you can manage. People are drawn to beautiful things. So, make sure your logo and fonts match.
Define your brand
You need to create your brand image before designing your wine logo. Many factors determine what you stand for as a business. When developing your brand, consider these four elements – vision and mission, values, and voice. You can use your style guide to ensure your marketing aligns with your store’s and vineyard’s experience. Consider your brand to be a personality. Many different aspects make up who you are.
Brand communication
It would be best to decide how to communicate your brand to the public once you have defined it. Decide where you want your brand to exist. Are you going to focus on gaining a following on social media? Will your marketing be localized or more global? What is the impact on your logo when you print merchandise instead of only existing online? Will it be easy to scale up or down?
Create your wine logo today!
As we’ve mentioned, different types of wine have different tastes. You can’t just produce a kind of wine at a winery or vineyard – it would be bad business. It would help to choose a branding strategy that works for your entire product range.
Here are some considerations for each wine color and what its drinkers want.
Logos of red wine
They are serious red wine drinkers. They prefer their wine full-bodied, brooding. The majority of red wine labels have curled serifs with gold embellishments. The color of the wine is also essential. If you want a good end product, try using a moody autumn palette instead of the deep red.